时   间：2023年10月10日（周二）15:30-17:00

地   点：管理学院思源楼326室

题   目：Transforming Rural Trade: The Impact of Government-initiated E-commerce Platform on Local Specialty Sales

主讲人：Xintong Han，Assistant Professor，Laval University

主持人：俞学文 青年副研究员

摘    要：This paper empirically evaluates the impact of a Government-Initiated Non-Profit E-commerce Platform (GNEP) on specialty agricultural sales, focusing specifically on Pu’er tea in China. Using a difference-in-differences methodology and a comprehensive panel dataset that covers over 90% of local tea farmers, we uncover a marked substitution effect. The implementation of GNEP leads to an average decline of 11.22% in offline household sales, while online sales see an uptick of 16.88%. Further analysis confirms a universal channel shift from offline to online sales, irrespective of both production levels and tea quality. Contrary to expectations, the overall tea sales volume remains largely stable post-launch. Additionally, premium-quality teas experience a 2.42% price boost online, while regular teas show a 0.40% decrease compared to offline prices. Mechanism analyses further indicate that the increase in online sales is driven primarily by the intensive margin instead of the extensive margin. Although the platform does not significantly expand the number of farmers engaging in online sales, it succeeds in offering a cost-effective avenue for diversifying product offerings and achieving higher prices for premium-quality products. Our study illuminates the transformative role of e-commerce platforms in rural economic development and provides essential insights for policymakers and practitioners.

个人简介：Xintong Han serves as an Assistant Professor of Marketing within the Faculty of Business Administration at Laval University. He earned his Ph.D. in Economics from the Toulouse School of Economics, a Master of Science in Economics and Public Policy from Sciences Po Paris, and an Engineering Degree in Economics and Statistics from ENSAE Paris. Dr. Han specializes in digital marketing, network economics, empirical industrial organization, and quantitative methodologies. His scholarly contributions have appeared or are under review in Marketing Science, Journal of Marketing, Journal of Economic Behavior and Organization, and the International Journal of Industrial Organization. Additionally, he serves as an ad-hoc reviewer for leading academic journals such as Review of Economic Studies, Journal of Economic Behavior and Organization, Omega, etc.